IND.06Law firms · CPA practices · Consultancies
Clients arrive at a law or advisory firm with a specific problem and limited time. We design websites that show your practice areas, introduce the people who handle the matter and give a clear, appropriate path to an initial consultation.
- Prospective clients
- Do you handle my kind of matter, and who would I talk to
- Referral sources
- Other professionals checking depth before they refer
- Recruits
- Associates and staff reading about the culture
01What the website does
Built for the visit, not the template.
1.1
Practice areas people recognize
Practice pages are organized by the situations clients bring, such as selling a business or a contested estate, as well as by formal practice group.
- Situation-based entry points
- Practice group pages
- Related professionals per area
1.2
Attorney and advisor profiles
Profiles carry the bar admissions, designations, education and representative matters your firm chooses to publish, with a direct contact for each person.
- Searchable directory
- Credentials as supplied
- vCard and direct contact
1.3
Intake that sets expectations
Consultation forms collect only what is needed to check conflicts and route the inquiry, and state plainly that submitting does not create a client relationship.
- Minimal intake fields
- Routing by practice
- Your approved intake language
1.4
Insights and alerts
Client alerts, articles and event recaps are structured by practice and author so they support both search and the professionals behind them.
- Author and practice tagging
- Alert templates
- Subscription path
1.5
Accessible, fast and quiet
Restrained design that reads as serious on every device, built to WCAG 2.2 AA guidance where technically feasible.
- Readable type
- Keyboard and screen reader support
- Lean pages
02Possible engagements
Where we could start for legal & advisory teams
S.01
Firm website redesign
A full rebuild around practice areas and people, with a directory, insights and a consultation path.
- Practice architecture
- Professional directory
- Consultation flow
S.02
Practice group microsite
A focused site for a single group or industry team that needs its own audience and voice.
- Group positioning
- Matter types
- Dedicated intake
S.03
Client intake portal
A web application that gathers structured intake information and documents ahead of an engagement, routed to your existing systems.
- Structured questionnaires
- Secure document upload
- Staff review queue
S.04
Internal knowledge tool
An AI assistant that searches your firm's own templates and memos for staff, with every output reviewed by a professional.
- Private document index
- Source citations
- Human review
BlueX builds the website and tools. Your firm owns all legal and professional content, advertising rule review and engagement terms; we publish the language you approve.
03Process
Our design and development process
P.01
Discovery call
We review your practices, profiles and how new matters reach the firm.
P.02
Structure
Practice areas, people and intake routes are mapped before design.
P.03
Design and build
A responsive, accessible build reviewed with your partners in stages.
P.04
Launch and care
We launch and manage profile, practice and insight updates.
04Questions
Frequently asked questions
We can structure the form to collect the parties and matter details your firm needs for its own conflict process, and route submissions to the right person. The check itself happens in your systems.
05Next step
Let's talk about what your legal & advisory website needs.
Tell us about your practices, your people and how new clients find you today. A 30 minute call with the person who would build it.