IND.09B2B SaaS · Platforms · IT services
Enterprise software is bought by a group: a champion, a technical evaluator, security and finance. We design websites and product interfaces that give each of them the answer they need, then move them toward a demo.
- Champions
- What it does, for whom, and a page to forward
- Evaluators
- Architecture, integrations, docs and security posture
- Buyers
- Pricing model, rollout and who to talk to
01What the website does
Built for the visit, not the template.
1.1
Product storytelling
We turn a dense feature list into a narrative built around the jobs your product does, with interface visuals that show the real thing.
- Job-based messaging
- Product UI visuals
- Use case pages
1.2
Pages for each committee role
Dedicated paths for technical evaluators, security reviewers and executives, so nobody has to dig through marketing copy for their answer.
- Technical overview
- Security information you publish
- Executive summary
1.3
Documentation and developer surfaces
Docs, changelogs and API references designed to match the brand and stay easy to navigate as the product grows.
- Docs information architecture
- Changelog template
- Search-friendly structure
1.4
Demo and trial paths
Demo requests and trial sign-ups connect to the tools your revenue team already uses, with forms kept as short as qualification allows.
- Demo request flow
- Trial entry points
- Routing to your existing tools
1.5
Product design and AI features
Beyond the website, we design and build product interfaces and AI features inside your application, from onboarding flows to assistants grounded in your own data.
- Product UI design
- Front-end engineering
- AI feature prototyping
02Possible engagements
Where we could start for enterprise technology teams
S.01
Marketing site rebuild
A new site with job-based messaging, committee pages and a demo path, built as a component system your product can grow into.
- Messaging and sitemap
- Component system
- Demo flow
S.02
Product UI redesign
A focused redesign of a key workflow in your application, delivered as working front-end code.
- Workflow audit
- Interface design
- Front-end build
S.03
AI feature build
Designing and engineering an AI capability inside your product, such as summaries, search or a guided assistant over customer data.
- Use case definition
- Prototype
- Production integration
S.04
Documentation hub
A docs and changelog site that matches the brand and stays navigable as releases accumulate.
- Docs architecture
- Changelog
- Search
Security and architecture pages publish the information your team approves. Product and AI work is built into your stack with your engineers, using the services and accounts your company chooses.
03Process
Our design and development process
P.01
Discovery call
We review the product, your buyers and where deals stall today.
P.02
Structure
Messaging, committee paths and component inventory are defined first.
P.03
Design and build
Design and front-end engineering shipped in reviewable increments.
P.04
Launch and care
We launch and manage site updates alongside your release cadence.
04Questions
Frequently asked questions
Yes. We can design and build front-end work and AI features alongside your engineering team, following your conventions and review process.
05Next step
Let's talk about what your enterprise technology website needs.
Tell us about the product, who buys it and where the current site loses the buying committee. A 30 minute call with the person who would build it.